BRANDING
Project :
Under the project, we had to think of a brand of our own and create its branding guidelines, logos and
mock-ups.
Accordingly, I thought of a brand that is build to bring all the cancer patients together to help them deal with the problems that they might be facing specially psychological problems. They can discuss their issues and insecurities with the people who might be going through the same problems.This way of communication is prefered since a cancer patient would be able to understand the other patient more accurately rather than a person who isnt going through the same.
Logo:
The approach towards the logo was, the path which would might not lead to a outcome but would reflect a way to start with the journey. So basically, considering a cancer patient it is not certain whether they would be able to live their complete life or they would have to face dead but contrary to that they might require a path to live their life to the fullest and might need help to initiate it or to understand from where they should initiate the same. The coccon symbolizes a close knit and a safe environment.
Collaterals Mock-up:
