LONG INDUSTRY INTERNSHIP
Company: KayDesign Branding Company Duration: 3.5 Months
Under this internship, the profile assigned was of graphic design intern. So the company is a branding and design studio, delivering premium branding, packaging and visual identity to brands and creating a better opportunity for them in the market. At the studio, there is a lot of team collaboration and an intense design process is followed throughout the journey. So under the internship, the assigned work was creating brand collaterals, packaging design, label design,iterating with the names of the product, creating brand posters etc.
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GUAM is a skincare brand. It is entering the market with a variety of products. Under the project, participated in coming up with product names for all the categories through an understanding of their competitor's analysis and key ingredients and packaging design
FINALISED NAMES
-VITAMIN C SERUM: Dripping Magic
-LIP AND CHEEK TINT : Red Rush / Nude Rush
-ANTI AGEING CREAM : Re-Youth
-SKIN BRIGHTENING CREAM : Bright-X / Bright Boost
-COFFEE SCRUB : Bean Love
-BEETROOT LIP BALM : Flirty Glow
-GLOW TONER : Hydra Shine
PACKAGING DESIGN
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RICHELON, is a hair-removal wax brand. It has a variety of products and generally sells its products through platforms like Urban-clap, and various beauty salons. In future, they are planning to move to a B2C selling method and therefore they are moving towards rebranding and new packaging for their products. helped in their packaging design and iterated for their brand posters as well. During the project, participated in their packaging design, and label design.
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BLOSSOM KOCHHAR, is a skincare brand. It has a variety of products and generally caters to the mass population. They were aiming for new packaging for their brand which is aesthetic and yet minimal. During the internship, Designed the label and packaging design for their Vitamin-C range and Face-wash range.
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WHITE LIES is a jewellery brand, which has launched recently, and they are major in fashion Jewellery. During the internship, designed brand posters for the brand.
